Reinforcing the brand’s long-standing role as a trusted staple in Kiwi households, Wattie’s latest creative, ‘It’s Wattie's You Need’, is rooted in comfort, familiarity and everyday convenience. Through relatable, slice-of-life moments, the advertisement showcases how Wattie’s fits seamlessly into real-life situations – bringing people together or providing an easy solution when it’s needed most.

There is a rare kind of creative clarity that makes an idea instantly obvious and difficult to forget. McDonald’s 'Korean BBQ Dunked Range' hits that sweet spot, centering its execution on a product designed for dunking and bringing it to life through the Harlem Globetrotters - icons of the dunk itself.

This month’s Kantar Ad Impact Award goes to Jack Link’s “Feed Your Wild Side”. The ad stands out for its ability to balance entertainment with clear message delivery, performing strongly across key measures of effectiveness, particularly Branding, Distinctiveness, and Meaningfulness.

Kantar's Ad Impact Award goes to Meadow Fresh “Fantasy Herd” for its playful, interactive platform that celebrates dairy farming in a completely unexpected way. The result is distinctive branding done right. A genuinely ownable idea that invites participation, fuels conversation and builds salience far beyond the ad break.

Compelling use of music, paired with classic Kiwi humour, ultimately contributed to Turners Cars earning the Kantar 2025 Supreme Ad Impact Award Winner for their advert, ‘Tina’s Road Trip’.

Kantar’s October Ad Impact Award goes to Seek. ‘Tis the season to find your next job’ stands out for its seasonal storytelling.

Kantar’s September Ad Impact Award goes to AA Insurance. ‘The Home Intruder’ stands out for its enjoyable surreal visual storytelling, rather than portraying destruction in a conventional way, the brand introduces a CGI seal to cause chaos.

Kantar’s August Ad Impact Award goes to Toyota NZ for its distinctively meta execution, ‘Is this an ad for Toyota, or is it just New Zealand?’– a clever spotlight on the brand’s dominant presence across Aotearoa, showing that no matter the journey or the driver, there’s a Toyota for everyone.

Kantar’s July Ad Impact Award goes to Dettol. Their latest campaign, ‘Spread the love, not the germs’ captures the relatable messes and chaos of modern family life - complete with two energetic kids and a playful dog.

Kantar’s June Ad Impact Award goes to Tower Insurance. Their latest ad introduces three characters ‘Miss Takes, Miss Haps and Miss Fortune’, human embodiments of life’s unexpected mishaps who instigate the very accidents and disasters that Tower Insurance exists to cover.