Revealed: the most creative and effective ads from 2024, judged by consumers. And the secrets behind their success.

Lots to celebrate this past month, from launching the 2025 Better Futures report to a full house, to local brands winning awards not just nationally but on the global stage too!

Kantar’s March Ad Impact Award goes to Heineken. The ad sits within the wider campaign ‘0.0 Reasons Needed’ shedding light on changing social norms- where we no longer need reasons for not drinking alcohol.

Freya's #1 for creative effectiveness on the global stage in the Link AI tested category.

New research shows that while the cost of living remains top concern for New Zealand’s consumers, their commitment to sustainability remains strong.

Kantar’s first Ad Impact Award of the year goes to KitKat. The ad refreshes the iconic "have a break, have a KitKat" platform with a fun & relatable narrative.

Wonky Box has won the Kantar Supreme Ad Impact Award for 2024 with their ad "The Wonky Box Why," which stood out for its sustainable marketing and emotional storytelling.

We at Kantar hope you have enjoyed our year of thought leadership, inspiration and product updates. Here is a summary of the key take-outs from 2024. Our goal is to be your indispensable brand partner, helping to shape the brands of tomorrow, by understanding people everywhere.

Kantar’s November Ad Impact Award goes to Lego with ‘Cataclaws is coming to town’. This highly enjoyable Christmas Ad engages viewers with Lego’s distinctive creativity, family time and holiday fun by introducing us to Cataclaws - the tuxedo cat with the Christmas hat.

Kantar’s October Ad Impact Award goes to Lewis Road Creamery with ‘The chocolate milk that never makes it home’, which spotlights NZ's most loved chocolate milk with a simple yet fun story.