Seek takes out October’s Kantar Ad Impact AwardKantar’s October Ad Impact Award goes to Seek. ‘Tis the season to find your next job’ stands out for its seasonal storytelling.
New Kantar study reveals a ‘cautious optimism’ in consumer sentiment towards the use of AI in government agencies in New ZealandNew research from Kantar reveals only 4% of New Zealanders feel well-informed about how artificial intelligence (AI) is being used by government agencies, with 90% knowing little or simply being aware of its existence without understanding the details.
Marketing Trends 2025Our Marketing Trends 2025 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.
Three in five Kiwis want fireworks banned for private useA survey of 500 New Zealanders run by Kantar, reveals 59% would like fireworks completely banned for private sale and use.
AA Insurance takes out September’s Kantar Ad Impact AwardKantar’s September Ad Impact Award goes to AA Insurance. ‘The Home Intruder’ stands out for its enjoyable surreal visual storytelling, rather than portraying destruction in a conventional way, the brand introduces a CGI seal to cause chaos.
Toyota takes out August’s Kantar Ad Impact AwardKantar’s August Ad Impact Award goes to Toyota NZ for its distinctively meta execution, ‘Is this an ad for Toyota, or is it just New Zealand?’– a clever spotlight on the brand’s dominant presence across Aotearoa, showing that no matter the journey or the driver, there’s a Toyota for everyone.
Kantar announces re-entry into the public sectorKantar appoints New Zealand public sector insights lead as new research reveals a growing vulnerability in the working-age population.
Dettol takes out July’s Kantar Ad Impact AwardKantar’s July Ad Impact Award goes to Dettol. Their latest campaign, ‘Spread the love, not the germs’ captures the relatable messes and chaos of modern family life - complete with two energetic kids and a playful dog.
10 Insights from 20 Years of BrandZFor 20 years Kantar BrandZ analysis has proven, on a global scale, that businesses that invest in their brands outperform the market, and that investment in marketing remains the most powerful form of defence in times of crisis.
Tower takes out June’s Kantar Ad Impact AwardKantar’s June Ad Impact Award goes to Tower Insurance. Their latest ad introduces three characters ‘Miss Takes, Miss Haps and Miss Fortune’, human embodiments of life’s unexpected mishaps who instigate the very accidents and disasters that Tower Insurance exists to cover.
