Dettol takes out July’s Kantar Ad Impact Award

Kantar’s July Ad Impact Award goes to Dettol. Their latest campaign, ‘Spread the love, not the germs’ captures the relatable messes and chaos of modern family life – complete with two energetic kids and a playful dog. The ad delivers on 3 key pillars:

  1. Impact
  2. Branding
  3. Enjoyment

See the below infographic for more information about the July Kantar Ad Impact Award.

This article was published in StopPress news September 2025.

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