Revealed: the most creative and effective ads, judged by Aussies and Kiwis.
Heineken Credentials 2024 is the winner of the 2025 Kantar Creative Effectiveness Awards ANZ.
This was followed by a silver and bronze award for Nescafé – Make Your World (Woodwork) and YoPRO – Feed Your Progress.
Kantar Australia director of creative, Kris Katalbas-Hagamann, said Heineken delivered a simple yet powerful ad.
“Using a well-known tune to elevate the irresistibility of that first sip of beer and demonstrate how sound and silence can be cleverly woven together for effect,” Katalbas-Hagamann said.
Each advertisement was analysed using LINK+ and LINK AI and judged by the consumer and qualitative level by Kantar’s creative team.
2025 Winners – Kantar Creative Effectiveness Awards ANZ
- GOLD WINNER: Heineken – Credentials 2024
- SILVER WINNER: Nestlé, Saatchi & Saatchi Australia: Nescafe – Make Your World (Woodwork)
- BRONZE WINNER: Danone, Emotive Australia – YoPRO – Feed Your Progress
- Nestlé, Global VML & VML Australia – KitKat – Have a Break. Have a KITKAT. (Better Breaks Equity)
- Kimberly Clark, Quality Meats & Vandal – Huggies – Ultra Dry Nappy Pants
- Bunnings, The Brand Agency – Bunnings Trade – Helping Tradies is our Trade
- Reckitt Benckiser, Havas Host Australia – Mortein – Fast and the Filthiest
- PepsiCo, Special NZ – Bluebird – Pebbling
- Goodman Fielder, DDB New Zealand – Freya’s – Variety is Good
- Air New Zealand, Shine, New Zealand – Air New Zealand – The Great Christmas Chase
Highly Commended
- Kellanova, Bastion Australia – Kellogg’s Nutri-Grain – High Protein Crunch
- Nestle, Saatchi & Saatchi Australia – Nescafe Gold – Taste
- Google, 72&Sunny, Australia – Google Pixel – Make Magic | Google Pixel x AFL
- Nestle, Ogilvy Australia – Uncle Tobys Muesli Bars – Unwrap the YEAH!
- Goodman Fielder, DDB New Zealand – Vogel’s – Nothing Compares
- Goodman Fielder, DDB New Zealand – Olivani – Forever Young!
- Tourism Australia, Tourism Australia – Colours of Australia (Taylor’s Version)
- iNova, Connecting Plots – DermaVeen – Feel Real Good Body