Creative Effectiveness Awards ANZ 2025
The advertising world is restless, fast-moving, and ever-evolving. This presents challenges for marketers and their agencies. How can you be creative and effective on channels that relentlessly innovate? Do the same rules apply?
Our Creative Effectiveness Awards celebrates the most creative and effective digital, social, TV, print, and outdoor ads tested in 2024. What makes our awards unique is that consumers are the jury.
Discover the secrets of the most creatively effective Australian and New Zealand ads as voted by consumers.
Download the Creative Effectiveness Awards 2025 Playbook for ANZ Winners
Latest Thinking
New Kantar study reveals a ‘cautious optimism’ in consumer sentiment towards the use of AI in government agencies in New Zealand
New research from Kantar reveals only 4% of New Zealanders feel well-informed about how artificial intelligence (AI) is being used by government agencies, with 90% knowing little or simply being aware of its existence without understanding the details.
Marketing Trends 2025
Our Marketing Trends 2025 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.
Three in five Kiwis want fireworks banned for private use
A survey of 500 New Zealanders run by Kantar, reveals 59% would like fireworks completely banned for private sale and use.
AA Insurance takes out September’s Kantar Ad Impact Award
Kantar’s September Ad Impact Award goes to AA Insurance. ‘The Home Intruder’ stands out for its enjoyable surreal visual storytelling, rather than portraying destruction in a conventional way, the brand introduces a CGI seal to cause chaos.
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