Creative Effectiveness Awards ANZ 2025
The advertising world is restless, fast-moving, and ever-evolving. This presents challenges for marketers and their agencies. How can you be creative and effective on channels that relentlessly innovate? Do the same rules apply?
Our Creative Effectiveness Awards celebrates the most creative and effective digital, social, TV, print, and outdoor ads tested in 2024. What makes our awards unique is that consumers are the jury.
Discover the secrets of the most creatively effective Australian and New Zealand ads as voted by consumers.
Download the Creative Effectiveness Awards 2025 Playbook for ANZ Winners
Latest Thinking
Sealord takes out July Kantar Ad Impact Award
Sealord has reeled in Kantar’s Ad Impact win for July 2026 with a highly involving story built around a relatable human truth. The ad turns everyday moments of what Sealord has dubbed “fishame” into a playful rebellion against social norms. In doing so, it makes the message personal, memorable and compelling, encouraging Kiwis to ditch the shame and be proud of their love of fish with Sealord.
Colgate takes out June Kantar Ad Impact Award
This month’s Kantar Ad Impact Award goes to Colgate Smile Strong ad, featuring Junior’s story, which tells a heartfelt, purpose-led narrative that cuts through advertising clutter by strongly linking a meaningful real-life story to the Colgate brand.
Corporate Reputation Index 2026
Toyota New Zealand, PAK’nSAVE and AA Insurance have taken first, second and third places respectively in the Kantar Corporate Reputation Index for 2026.
Ka kite anō au i a koe
Please contact Kantar New Zealand to talk to our trusted experts about how our market or social research can help your organisation.
Get in touch
Our Office
Auckland
Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
Find us