Ignite has been a prominent Kantar event in the UK for several years, and then we brought it to APAC recently with ‘Be bold to be different’ in Sydney.
On 6th August, Auckland rolled out this highly engaging event that brought together thought leaders, industry experts and innovative minds. We explored the latest trends, shared insights across industries and collaborated on groundbreaking ideas that will shape the future of marketing.
Kantar Live
We were excited to demonstrate Kantar Live – our newly released real-time platform that blends qualitative depth with quantitative scale, guided by experts and supported by AI.
Over 50 participants took part in the Kantar Live sessions at Ignite. Their responses helped us explore what boldness means for New Zealand brands and the challenges businesses face in embracing it.
Why it matters?
Kantar Live enables decision-making in the moment. It captures real voices, surfaces emerging themes, and delivers actionable insights – all in real time. Whether you’re exploring brand strategy, consumer sentiment, or cultural relevance, Kantar Live helps you move from insight to action faster than ever.