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Ignite has been a prominent Kantar event in the UK for several years, and then we brought it to APAC recently with ‘Be bold to be different’ in Sydney.
On 6th August, Auckland rolled out this highly engaging event that brought together thought leaders, industry experts and innovative minds.  We explored the latest trends, shared insights across industries and collaborated on groundbreaking ideas that will shape the future of marketing.

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INSPIRATION

Top 10 Insights from 20 years of BrandZ

For the last 20 years, Kantar BrandZ analysis has proven that businesses that invest in their brands outperform the market, and that investment in marketing remains the most powerful form of defence in times of crisis.

Kantar Australia’s Head of Brand Strategy Ryan France along with brand experts, Sam Walsh and Clare Stace, recently presented the 10 most powerful BrandZ insights from the last 20 years, specifically addressing:

– The drivers of brand value that will shape your brand’s future
– How leading brands have overcome the challenges of the past two decades
– The local brands doing it right in Australia, New Zealand and on the world stage

Kantar Live

We were excited to demonstrate Kantar Live – our newly released real-time platform that blends qualitative depth with quantitative scale, guided by experts and supported by AI.

Over 50 participants took part in the Kantar Live sessions at Ignite. Their responses helped us explore what boldness means for New Zealand brands and the challenges businesses face in embracing it.

Why it matters?

Kantar Live enables decision-making in the moment. It captures real voices, surfaces emerging themes, and delivers actionable insights – all in real time. Whether you’re exploring brand strategy, consumer sentiment, or cultural relevance, Kantar Live helps you move from insight to action faster than ever.