Congratulations to Goodman Fielder and DDB NZ who won gold in the Link AI category of the global Kantar Creative Effectiveness Awards for their Freya’s advertisement, ‘Life is good’.
Other inspiring content this month includes:
- The Kantar Creative Effectiveness Awards for Australia and NZ
- 7 Takeaways for your Marketing Challenges from the Diary of a CMO
- How technology is transforming market research
- Leveraging GenAI for connected insights
- Choosing the right metrics for brand growth
- How to navigate the tariff turmoil
If you’d like further information on any of the topics discussed in this newsletter please do reach out and let us know, we’d love to hear from you!
Sarah Bolger
Chief Client Officer
[email protected]
Congratulations to Freya’s!
Best creative in Link AI testing. And let’s not forget Kiwi favourite, Vogel’s for coming in at number 5!
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Better Futures 2025
For 16 years, the Better Futures report has been a barometer of New Zealanders’ attitudes to sustainability. It’s essential reading for any business that wants to understand consumer perceptions and stay on top of the latest trends.
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Join experts from Kantar, plus guest panel speakers from Nestle, Diageo and Specsavers for a very special livestream event where they will:
- Reveal the ANZ winners of the Kantar Creative Effectiveness Awards
- Hear from those creating some of the ads that Aussies and Kiwis love the most
- Share the secrets to creative effectiveness in today’s market
Heineken takes out latest Kantar Ad Impact Award
The ad delivers on 3 key pillars: Engagement, Brand Love and Difference.
How technology is transforming market research
Technology has had a huge impact on market research, creating a new generation of faster and easier-to-use tools that help brands discover what consumers truly think.
Tips to leverage Brand Equity and Brand Growth
CFO’s aren’t necessarily against brand spending. It’s often about being cautious on spending without clear proof of effectiveness.
Leveraging GenAI for Connected Insights
AI assistants are democratising marketing intelligence and transforming analysis time from days to seconds.
Choosing the right metrics for brand growth
Learn how to navigate vast data from tracking studies by understanding which metrics that align best with your goals.
How to navigate the tariff turmoil
With potential tariffs causing huge economic uncertainty, business leaders can’t control the future – but they can put their best foot forward.
