Heineken takes out March Kantar Ad Impact Award

Kantar’s March Ad Impact Award goes to Heineken. The ad sits within the wider campaign ‘0.0 Reasons Needed’ shedding light on changing social norms- where we no longer need reasons for not drinking alcohol. The use of relevant messaging with a humorous twist delivers on 3 key pillars:

1. Engagement
2. Brand Love
3. Difference

See the below infographic for more information about the March Kantar Ad Impact Award.

This article was published in StopPress news April 2025.