Understanding 'what works' - informing and evaluating policy initiatives

The Government places a strong focus on initiatives and social innovations that make the greatest difference to our communities. Better outcomes are achieved when the design of these are driven by an in-depth understanding of the customer and ‘what works’.

Colmar Brunton’s Social Research Agency gauges public, business and stakeholder opinion to help our clients tackle unmet social and business needs through understanding what is effective and why.

We’ve been involved in major government initiatives focused on income support, the student loan scheme, retirement savings, business compliance costs, housing initiatives, and the Canterbury earthquakes, to name a few.



Executive Director, Wellington
[email protected]

Our thinking