It’s now becoming more than just prudent to pre-test ads; it’s becoming a prerequisite
We are living in extraordinary times. A global pandemic followed by world-wide inflation. Every business is taking a good long hard look at its financials and planning its path forward with diligence. The same holds true for cost centres like marketing and brand management. What is the best way forward in these unprecedented times? How do we make the most of our marketing dollar?
Brands Kiwis Love 2019
Since 2012 we have asked 1,000 New Zealanders which brands Kiwis love – Whittaker’s again takes the top spot being the most loved brand. Over the last year, Whittaker’s have been extremely busy with several initiatives driving love for their brand.
BrandZ Top 100 for 2019
BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.
How can we help your brand?
It is still possible to make great creative content in this fragmented environment and this can be easily achieved no matter where you are in the development process with the right expertise and solutions on hand to assist.
Successful brands deliver real financial value
Strong brands enable companies to enter new markets and categories. They allow businesses to command premium prices for their products and retain talented staff.
Meaningful different framework
Through years of continuous tracking, and through building our BrandZ database, we’ve built an unrivalled understanding of how brands work. From this understanding, we’ve developed the Meaningfully Different Framework to help brands create financial value and growth.
Brand guidance part 2
Brands are losing intimacy with consumers, putting them at risk of becoming irrelevant. These changes require a disruptive yet holistic system to connecting with consumers, ensuring brands identify growth opportunities more effectively and prioritise marketing dollars more efficiently.
Knowing how, when and where to activate your brand has never been more important, more urgent or more possible in today’s technology and data-driven world.
People today have more choice, more channels, more influence and an increasing cynicism about brands. It is more important than ever to have a sharp and differentiated brand positioning, clarity of purpose and cultural relevance to stand out from the crowd and resonate with your audiences.
Brands Kiwis Love 2018
After a draw in last year's survey, Whittaker's has slipped just ahead of the All Blacks as New Zealand's Most Loved Brand. Whittaker's has taken the top spot every year in the seven years Colmar Brunton has done the survey.