Kiwi online retailer Mighty Ape has moved up from 10th position last year to reach top spot in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, released today by data, insights and consulting company Kantar.

In this bold, thought-provoking and evidence-based guide, we provide solutions to the day-to-day challenges marketers face to help them protect their margins.

Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.

Did you know that the most creative and effective ads generate more than four times as much profit as those with low creative quality? If you are looking at which growth levers to pull or are looking to build your case to hold onto creative budget in these lean times, this is certainly something worth factoring into your thinking.

Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.

We are living in extraordinary times.   A global pandemic followed by world-wide inflation.  Every business is taking a good long hard look at its financials and planning its path forward with diligence. The same holds true for cost centres like marketing and brand management.  What is the best way forward in these unprecedented times?  How do we make the most of our marketing dollar?

Since 2012 we have asked 1,000 New Zealanders which brands Kiwis love – Whittaker’s again takes the top spot being the most loved brand. Over the last year, Whittaker’s have been extremely busy with several initiatives driving love for their brand.

BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.

It is still possible to make great creative content in this fragmented environment and this can be easily achieved no matter where you are in the development process with the right expertise and solutions on hand to assist.

Strong brands enable companies to enter new markets and categories. They allow businesses to command premium prices for their products and retain talented staff.