Drive brand growth by getting pricing rightPricing, one of the 4 (or 7) Ps of marketing, is one of the easiest levers for a brand marketer to change but at the same time is arguably the most important aspect of marketing to get right. Price discussions have become even more important and more frequent in the last few years with the increased cost of living both in NZ and around the world.
The vital importance of linking brand and customer experience to deliver growthWhy should brands and brand marketers care about customer experience? And why should the brand and marketing team collaborate closely with the CX team?
Lighting the Blue Touch Paper of Saliency to get Maximum Bang for your Buck!The first accelerator of brand growth identified in Kantar’s acclaimed ‘Blueprint for Brand Growth’ is to predispose more people to your brand.
Customer Leadership Index 2024Congratulations to House of Travel, number one this year in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, which was released today by data, insights and consulting company Kantar.
Help accelerate your brand growth by being more presentThis article looks at the second important growth accelerator of the Blueprint for Brand Growth – being more present. This is all about making it easy to buy your brand.
Media Reactions 2024With media insights from around 18,000 consumers and 1,000 senior marketers around the world, our free Media Reactions 2024 booklet reveals the top-ranking media channels and brands and provides guidance on how to navigate today’s complex media landscape.
TAB takes out June Kantar Ad Impact AwardKantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’. Using the creative to aid in a brand refresh, it takes us through the excitement of a betting moment with their mobile app.
Diagnose and monitor your brand’s Meaningful DifferenceTo maintain a consistent relative edge over others in your category you must identify, measure, and optimise your brand's sources and degree of differentiation.
Plotting your path to successThe starting point for any CMO, when evaluating their brand strategy, is to fully understand their brand’s equity and specifically whether or not it is meaningfully different to more people.
Brand Strategy UnpackedThere is now undeniable evidence that great brand strategy has the potential to influence not just sales, but business value and resilience. This booklet has been designed as a celebration of brand strategy.
