With media insights from around 18,000 consumers and 1,000 senior marketers around the world, our free Media Reactions 2024 booklet reveals the top-ranking media channels and brands and provides guidance on how to navigate today’s complex media landscape.

Kantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’. Using the creative to aid in a brand refresh, it takes us through the excitement of a betting moment with their mobile app.

To maintain a consistent relative edge over others in your category you must identify, measure, and optimise your brand's sources and degree of differentiation.

The starting point for any CMO, when evaluating their brand strategy, is to fully understand their brand’s equity and specifically whether or not it is meaningfully different to more people.

There is now undeniable evidence that great brand strategy has the potential to influence not just sales, but business value and resilience. This booklet has been designed as a celebration of brand strategy.

In this first post of our Blueprint blog series, we explain how marketers can better drive growth, and how brands can be Meaningfully Different.

Revealed: the most creative and effective ads from 2023, judged by consumers. And the secrets behind their success.

Data and insights company Kantar has launched Blueprint for Brand Growth – a new “essential recipe” to help businesses expand.

How can you innovate differently in a competitive landscape? How can you drive brand growth? Why is it important to connect innovation with other areas of the business?

Kiwi online retailer Mighty Ape has moved up from 10th position last year to reach top spot in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, released today by data, insights and consulting company Kantar.