Revealed: the most creative and effective ads from 2024, judged by consumers. And the secrets behind their success.

Kantar’s March Ad Impact Award goes to Heineken. The ad sits within the wider campaign ‘0.0 Reasons Needed’ shedding light on changing social norms- where we no longer need reasons for not drinking alcohol.

Freya's #1 for creative effectiveness on the global stage in the Link AI tested category.

Kantar’s first Ad Impact Award of the year goes to KitKat. The ad refreshes the iconic "have a break, have a KitKat" platform with a fun & relatable narrative.

Wonky Box has won the Kantar Supreme Ad Impact Award for 2024 with their ad "The Wonky Box Why," which stood out for its sustainable marketing and emotional storytelling.

Kantar’s November Ad Impact Award goes to Lego with ‘Cataclaws is coming to town’. This highly enjoyable Christmas Ad engages viewers with Lego’s distinctive creativity, family time and holiday fun by introducing us to Cataclaws - the tuxedo cat with the Christmas hat.

Kantar’s October Ad Impact Award goes to Lewis Road Creamery with ‘The chocolate milk that never makes it home’, which spotlights NZ's most loved chocolate milk with a simple yet fun story.

Kantar’s September Ad Impact Award goes to Toyota with ‘Hey Toyota- EV Peace of Mind’. This impactful and well-branded ad shows significant levels of engagement and difference.

Kantar’s August Ad Impact Award goes to KFC with ‘The power of KFC’. This well branded and refreshingly distinctive ad shows significant levels of enjoyment and talkability.

Kantar’s July Ad Impact Award goes to Tux with ‘Feeding the kiwi in all our dogs for 70 years’. The Ad follows Bjorn, a city dog and his first, busy (and messy) trip to the farm. This light-hearted ad appeals to a wide audience with its humorous and heartwarming story.