Data and insights company Kantar has launched Blueprint for Brand Growth – a new “essential recipe” to help businesses expand.

Kantar’s March Ad Impact Award goes to Air New Zealand’s witty and heartwarming, Conservation Dogs campaign. Filmed in a similar style to their world-renowned safety videos, the cute dogs and the good cause they represent captured Kiwis’ hearts.

Kantar’s first Ad Impact Award of the year goes to Wonky Box. The ad introduces us to the brand and the origins of its ‘odd bunch’ fruit and vegetable subscription service. This cheerful walk through of the brand mission was not only able to leave the viewers with a great impression of the brand, but was also a highly impactful and enjoyable to watch.

Having tested 127 creatives over the last year helped us reveal an elite selection of TV Ads that resonated most strongly with Kiwis. By captivating audiences and sparking talkability, these ads have certainly left a lasting impression.

Our Marketing Trends 2024 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.

Discover three tips to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences.

How can you innovate differently in a competitive landscape? How can you drive brand growth? Why is it important to connect innovation with other areas of the business?

Kantar’s November Ad Impact Award goes to Coca-Cola’s latest Christmas campaign “The World Needs More Santas”. Continuing their legacy of heartwarming Christmas creatives, Coca-Cola’s latest TVC reminds us of the joy that little acts of kindness can bring during the season of goodwill.

Kantar’s October Ad Impact Award goes to Meadow Fresh’s for their latest campaign featuring basketball star Steven Adams. Highlighting Meadow Fresh Milk and the brand’s support of his basketball camps for Kiwi kids.

Kiwi online retailer Mighty Ape has moved up from 10th position last year to reach top spot in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, released today by data, insights and consulting company Kantar.