Kantar’s August Ad Impact Award goes to KFC with ‘The power of KFC’. This well branded and refreshingly distinctive ad shows significant levels of enjoyment and talkability.

Congratulations to House of Travel, number one this year in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, which was released today by data, insights and consulting company Kantar.

This article looks at the second important growth accelerator of the Blueprint for Brand Growth – being more present. This is all about making it easy to buy your brand.

With media insights from around 18,000 consumers and 1,000 senior marketers around the world, our free Media Reactions 2024 booklet reveals the top-ranking media channels and brands and provides guidance on how to navigate today’s complex media landscape.

Kantar’s July Ad Impact Award goes to Tux with ‘Feeding the kiwi in all our dogs for 70 years’. The Ad follows Bjorn, a city dog and his first, busy (and messy) trip to the farm. This light-hearted ad appeals to a wide audience with its humorous and heartwarming story.

Kantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’. Using the creative to aid in a brand refresh, it takes us through the excitement of a betting moment with their mobile app.

To maintain a consistent relative edge over others in your category you must identify, measure, and optimise your brand's sources and degree of differentiation.

The starting point for any CMO, when evaluating their brand strategy, is to fully understand their brand’s equity and specifically whether or not it is meaningfully different to more people.

There is now undeniable evidence that great brand strategy has the potential to influence not just sales, but business value and resilience. This booklet has been designed as a celebration of brand strategy.

Kantar’s May Ad Impact Award goes to Whittaker’s with their latest Chocolate lover’s instalment ‘Pantry Piece’. This well-known and treasured brand combines the power of great insight, a mastery of storytelling and brand love to deliver a creative that connects with the hearts and minds of chocolate lovers.