Probably the biggest issue of our time is creating a sustainable world where profit and planet are not compromised, but living in perfect harmony.
Kantar identified conscious consumerism as a potential trend over 10 years ago and initiated a piece of work to find evidence to support shifting consumer behaviours and mindsets.
Today the Better Futures is one of the most sought after annual reports for highlighting New Zealanders attitudes to sustainability. It provides insights on issues that matter most to New Zealanders.
Kantar are members of the Sustainable Business Council and have partnered with them on Better Futures and the Goodlife Playbook 2.0 to raise awareness of the role of sustainability for NZ business.
We are also CEMARS Certified, which means we know exactly what our carbon footprint is, and we have projects underway to reduce it.
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