Probably the biggest issue of our time is creating a sustainable world where profit and planet are not compromised, but living in perfect harmony.

Kantar identified conscious consumerism as a potential trend over 10 years ago and initiated a piece of work to find evidence to support shifting consumer behaviours and mindsets.

Today the Better Futures is one of the most sought after annual reports for highlighting New Zealanders attitudes to sustainability. It provides insights on issues that matter most to New Zealanders.

Kantar are members of the Sustainable Business Council and have partnered with them on Better Futures and the Goodlife Playbook 2.0 to raise awareness of the role of sustainability for NZ business.

We are also CEMARS Certified, which means we know exactly what our carbon footprint is, and we have projects underway to reduce it.

Waiheke Island, North Island, New Zealand


Chief Client Officer

Our Insights

Better Futures 2021
New research reveals New Zealanders are anxious about the cost of living and housing availability in the wake of the Covid-19 pandemic.
Read more
Better Futures 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
Read more
Better Futures 2019
For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.
Read more
Better Futures 2017
Water, plastic waste and climate action are the emerging hot topics to come out of the latest Better Futures report along with New Zealanders views of the United Nations Sustainable Development Goals (UN SDG’s).
Read more

Latest Thinking

The Natural Confectionery Co. takes out October Colmar Brunton Ad Impact Award
Sonically charged, this best all round performing ad arrests our attention with a banging beat sung by a cute kid in the back of her mum’s car.
Read more
Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Read more
Rangitikei Free Range Chicken takes out September Colmar Brunton Ad Impact Award
A feast of exquisite culinary close-ups beautifully accompanied by the strains of Mozart makes this Rangitikei Free Range Chicken TVC the irresistible winner of the September Colmar Brunton Ad Impact Awards.
Read more
V Energy takes out August Colmar Brunton Ad Impact Award
A reprise of some previous characters now reinvented and repurposed for a new audience; The August Colmar Brunton Ad Impact Award goes to V Energy.
Read more

Ka kite anō au i a koe

Thank you for visiting. Please get in touch to talk to our trusted experts about how our market or social research can help your organisation.

Get in touch

This field is for validation purposes and should be left unchanged.

Our Office

Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
Find us