What makes us fascinating, complex human beings also makes us unpredictable and elusive. Influencing behaviour has never been easy, but understanding it fully is essential to inspiring confident business actions. And that’s what we do.

Our qualitative experts combine years of experience with the latest thinking about the brain, the psyche, the senses and emotions to help you understand how people make decisions, form connections, and place their trust.

We uncover human stories using sensitive elicitation, observation and interpretation skills aided by behaviour change, innovation, ideation and cultural insight frameworks.

Our ‘open thinking’ approach enables us to think flexibly about your issues, and work with multiple sources of data to address them. We regard qualitative research as a mindset that is sensitive to context, the evolving environment and the promise of data and technology. Open thinking is about curiosity and co-creation. It’s about combining empathy with science to bring you the full picture.

Whether your question is about brand strategy, creative development, customer and stakeholder experience, behaviour change – we promise to surprise you and push your thinking further with our answers.



Group Client Director

Latest Thinking

The Natural Confectionery Co. takes out October Colmar Brunton Ad Impact Award
Sonically charged, this best all round performing ad arrests our attention with a banging beat sung by a cute kid in the back of her mum’s car.
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Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
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Rangitikei Free Range Chicken takes out September Colmar Brunton Ad Impact Award
A feast of exquisite culinary close-ups beautifully accompanied by the strains of Mozart makes this Rangitikei Free Range Chicken TVC the irresistible winner of the September Colmar Brunton Ad Impact Awards.
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V Energy takes out August Colmar Brunton Ad Impact Award
A reprise of some previous characters now reinvented and repurposed for a new audience; The August Colmar Brunton Ad Impact Award goes to V Energy.
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Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
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