Innovation remains the go-to strategy for growth. But in today’s competitive, experiential environment, it is harder than ever to drive growth. So how do you know precisely when and where to invest to find the elusive growth?

Successful innovation is more than just creating products and services. It’s about delivering memorable and differentiating experiences that are anchored in a deep understanding of people, and the tensions and needs they have in specific moments.

To grow, brands need to innovate to deliver new and relevant experiences that add value to people’s lives.

Our experts help you innovate for success throughout the innovation process with an extensively validated portfolio of solutions. From identifying the crucial moments of opportunity and where to play, to when and how to deliver the ultimate experience.

We apply the latest thinking in behavioural economics and cognitive science, and technology like virtual reality and video to get closer to the moments that matter. We guide and inspire you through all your innovation challenges.

shutterstock_345300410
Beth

BETH RUNDLE

Group Account Director
Beth.Rundle@kantar.com

IAN WENTWORTH

Group Client Director
Ian.Wentworth@kantar.com

Latest Thinking

The Natural Confectionery Co. takes out October Colmar Brunton Ad Impact Award
Sonically charged, this best all round performing ad arrests our attention with a banging beat sung by a cute kid in the back of her mum’s car.
Read more
Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Read more
Rangitikei Free Range Chicken takes out September Colmar Brunton Ad Impact Award
A feast of exquisite culinary close-ups beautifully accompanied by the strains of Mozart makes this Rangitikei Free Range Chicken TVC the irresistible winner of the September Colmar Brunton Ad Impact Awards.
Read more
V Energy takes out August Colmar Brunton Ad Impact Award
A reprise of some previous characters now reinvented and repurposed for a new audience; The August Colmar Brunton Ad Impact Award goes to V Energy.
Read more

Ka kite anō au i a koe

Thank you for visiting. Please get in touch to talk to our trusted experts about how our market or social research can help your organisation.

Get in touch

This field is for validation purposes and should be left unchanged.

Our Office

Auckland
Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
Find us