The retail landscape is evolving at a fast pace. People are overwhelmed by communications and inundated by choice. Purchase moments, online or offline, are critical to brand success.

With over three decades of experience in understanding shoppers, we help our clients to address their evolving commerce challenges.

We partner with other Kantar and WPP specialist agencies, and use behavioural data and the latest technologies to bring clients closer to people’s needs and wants at the critical moments of conversion along the path to purchase.

We equip clients with the insights they need to win over shoppers again and again to find growth.



Group Client Director

COVID Retail Recovery Research

During COVID-19 lockdown in NZ we set out to understand how Kiwis are changing the way they engage with retail, and what opportunities this could hold for NZ brands, manufacturers and retailers. This report showcases our findings and insights.

Latest Thinking

The Natural Confectionery Co. takes out October Colmar Brunton Ad Impact Award
Sonically charged, this best all round performing ad arrests our attention with a banging beat sung by a cute kid in the back of her mum’s car.
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Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
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Rangitikei Free Range Chicken takes out September Colmar Brunton Ad Impact Award
A feast of exquisite culinary close-ups beautifully accompanied by the strains of Mozart makes this Rangitikei Free Range Chicken TVC the irresistible winner of the September Colmar Brunton Ad Impact Awards.
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V Energy takes out August Colmar Brunton Ad Impact Award
A reprise of some previous characters now reinvented and repurposed for a new audience; The August Colmar Brunton Ad Impact Award goes to V Energy.
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Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
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