The advertising world is restless, fast-moving, and ever-evolving. This presents challenges for marketers and their agencies. How can you be creative and effective on channels that relentlessly innovate? Do the same rules apply?
Our fourth annual Creative Effectiveness Awards celebrates the most creative and effective digital, social, TV, print, and outdoor ads from over 13,000 we tested in 2022. What makes our awards unique is that consumers are the jury.
Have a look at the winning ads and download our booklet to find out what makes them winners. And discover the big emerging trends we’ve observed from our winners that make their campaigns authentic and profound.
Take your campaign to the next level. Learn from the best.
Discover the secrets of the most creatively effective Australian and New Zealand ads as voted by consumers.
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