Creative Effectiveness Awards 2023

The advertising world is restless, fast-moving, and ever-evolving. This presents challenges for marketers and their agencies. How can you be creative and effective on channels that relentlessly innovate? Do the same rules apply?

Our fourth annual Creative Effectiveness Awards celebrates the most creative and effective digital, social, TV, print, and outdoor ads from over 13,000 we tested in 2022. What makes our awards unique is that consumers are the jury.


Have a look at the winning ads and download our booklet to find out what makes them winners. And discover the big emerging trends we’ve observed from our winners that make their campaigns authentic and profound.

Take your campaign to the next level. Learn from the best.

Discover the secrets of the most creatively effective Australian and New Zealand ads as voted by consumers.

Download Creative Effectiveness Awards 2023 Booklet


Download the Creative Effectiveness Awards 2023 Booklet for ANZ Winners


Latest Thinking

Wonky Box takes out February Kantar Ad Impact Award
Kantar’s first Ad Impact Award of the year goes to Wonky Box. The ad introduces us to the brand and the origins of its ‘odd bunch’ fruit and vegetable subscription service. This cheerful walk through of the brand mission was not only able to leave the viewers with a great impression of the brand, but was also a highly impactful and enjoyable to watch.
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Four Square takes out the Kantar Supreme Ad Impact Award for 2023
Having tested 127 creatives over the last year helped us reveal an elite selection of TV Ads that resonated most strongly with Kiwis. By captivating audiences and sparking talkability, these ads have certainly left a lasting impression.
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Marketing Trends 2024
Our Marketing Trends 2024 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.
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How can AI empower your innovation process and unlock new connections?
Discover three tips to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences.
Read more

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