Creative Effectiveness Awards 2023

The advertising world is restless, fast-moving, and ever-evolving. This presents challenges for marketers and their agencies. How can you be creative and effective on channels that relentlessly innovate? Do the same rules apply?

Our fourth annual Creative Effectiveness Awards celebrates the most creative and effective digital, social, TV, print, and outdoor ads from over 13,000 we tested in 2022. What makes our awards unique is that consumers are the jury.


Have a look at the winning ads and download our booklet to find out what makes them winners. And discover the big emerging trends we’ve observed from our winners that make their campaigns authentic and profound.

Take your campaign to the next level. Learn from the best.

Discover the secrets of the most creatively effective Australian and New Zealand ads as voted by consumers.

Download Creative Effectiveness Awards 2023 Booklet


Download the Creative Effectiveness Awards 2023 Booklet for ANZ Winners


Latest Thinking

Meadow Fresh takes out October Kantar Ad Impact Award
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Customer Leadership Index 2023
Kiwi online retailer Mighty Ape has moved up from 10th position last year to reach top spot in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, released today by data, insights and consulting company Kantar.
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Repco takes out September Kantar Ad Impact Award
Repco has been ‘Bringin’ the Bathurst’ for three years now, but this 2023 ad is surely the funniest and is Kantar’s September 2023 Ad Impact Award winner.
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Samsung takes out August Kantar Ad Impact Award
Kantar’s August 2023 Ad Impact Awards goes to Samsung for “Galaxy Z Flip5”. This campaign, streamed across multiple platforms, effortlessly showcases their new, fun and trendy smartphone.
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