Public Sector

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We provide the evidence and insight for the next generation of public policy and programmes. Visit our new Kantar Public website to learn more about how we help governments and public sector organisations address some of the most difficult public policy challenges.

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Kantar Public

Visit our new Kantar Public website for more information on our work in the Public Sector.

Latest Thinking

Customer Leadership Index 2022
For the second consecutive year, Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
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Media Trends and Predictions 2023
Kantar's latest Media Trends and Predictions report highlights how inflation is hitting advertiser’s media budget as demand remains high while inventory is constrained. Consumers changing media behaviours is one force behind this as consumers continue to move to environments with lower ad loads.
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It’s now becoming more than just prudent to pre-test ads; it’s becoming a prerequisite
We are living in extraordinary times.   A global pandemic followed by world-wide inflation.  Every business is taking a good long hard look at its financials and planning its path forward with diligence. The same holds true for cost centres like marketing and brand management.  What is the best way forward in these unprecedented times?  How do we make the most of our marketing dollar?
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Ford takes out September Kantar Ad Impact Award
This month’s Kantar Ad Impact Award goes to Ford for their “All Electric Ford Mustang Mach-E” advert which introduces the new all electric Mustang to New Zealand. With its evocative voiceover of Henry Ford’s historic quote, scenes of horses running and quick close-up shots of the Mustang Mach-E, this 30’ TV advert quickly captures the audience’s attention...
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