Public Sector

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We provide the evidence and insight for the next generation of public policy and programmes. Visit our new Kantar Public website to learn more about how we help governments and public sector organisations address some of the most difficult public policy challenges.

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Kantar Public

Visit our new Kantar Public website for more information on our work in the Public Sector.

Latest Thinking

Whittaker’s takes out June Kantar Ad Impact Award
This month, the well-loved brand Air New Zealand celebrated their 82nd birthday! To celebrate, they released a 60” advert that showcases 4 storylines over time – each putting the customers meaningful relationship with the Brand at the heart of the story to communicate how “it’s always been about you”.
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Kantar New Zealand Issues July Update
Kantar New Zealand Issues July Update Here is Kantar’s latest round-up designed to help our clients stay better connected to your customers. Recently we checked in again with 1,000 New Zealanders via an online survey to see how the pandemic – and other pressing issues such as the cost of living – are impacting how we live. [...]
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George Weston Foods takes out May Kantar Ad Impact Award
George Weston Foods takes out May Kantar Ad Impact Award   This month’s Kantar Ad Impact Award goes to George Weston Foods for their Ploughmans “Local Tastes Better” brand ad. Through the use of real Canterbury farmers, engaging in some friendly competitive banter about who has the best seeds and grains, this ad dials up […]
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Corporate Reputation 2022
Corporate Reputation 2022 Sky’s the limit as Air New Zealand maintains perfect record atop Kantar Corporate Reputation Index   Established in partnership with Wright Communications in 2015 and formerly known as the Colmar Brunton Corporate Reputation Index, the Kantar Corporate Reputation Index uses Kantar’s global RepZ framework with standardised reputation attributes for Trust (37% weighting), […]
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