Public Sector

Kantar’s May Ad Impact Award goes to Turners Cars. ‘Tina’s Road Trip’ doesn’t just showcase the brand’s unique identity resoundingly but also reinforces Turners Cars’ cultural relevance and emotional connection with New Zealanders.

Toyota New Zealand, PAK’nSAVE and Air New Zealand have taken first, second and third places respectively in the Kantar Corporate Reputation Index for the second year running.

Kantar’s April Ad Impact Award goes to Subway. ‘Try the new Signature Menu’ is a standout campaign that combines bold branding, captivating visuals, and a clear product difference to showcase their iconic footlong subs.

In response to tariffs, 27% of New Zealanders claim they’ll stop buying US products and services and 47% will buy more locally. Kantar’s Consumer Sentiment Barometer reveals that three quarters of New Zealanders (76%) still feel prices are rising and that rising energy costs (64%), business profiteering (61%) and economic policies (51%) are driving up the cost-of-living.