Neuroscience
The use of consumer neuroscience in marketing measures the deep subconscious in the areas of advertising, packaging, product and shopper solutions and helps measure emotions on a moment-by-moment basis. The neuroscience techniques we use are best in class:
- Intuitive associations
- Emotional priming
- Brand imprint
- Facial coding
Our Insights
Is your advertising striking the right chord with consumers?
Music is a powerful tool in advertising with its history going back to the era of the travelling salesman. Its role as a vehicle for capturing attention in a busy media landscape, establishing brand associations and invoking meaning about the product.
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions.
Marketing: Using neuroscience to pinpoint the ‘a-ha’ moments for your brand
Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing.
Podcast: Understanding neuroscience
In this 5-minute podcast, Deepak Varma, Kantar’s North American head of neuroscience spoke with our colleagues at Kantar Australia.
Latest Thinking
Lewis Road Creamery takes out October Kantar Ad Impact Award
Kantar’s October Ad Impact Award goes to Lewis Road Creamery with ‘The chocolate milk that never makes it home’, which spotlights NZ's most loved chocolate milk with a simple yet fun story.
Kantar celebrates achievements at the RANZ Research Effectiveness Awards 2024
Kantar recently celebrated a number of achievements with clients on the 31st October at the Research Association New Zealand (RANZ) Effectiveness Awards.
Drive brand growth by getting pricing right
Pricing, one of the 4 (or 7) Ps of marketing, is one of the easiest levers for a brand marketer to change but at the same time is arguably the most important aspect of marketing to get right. Price discussions have become even more important and more frequent in the last few years with the increased cost of living both in NZ and around the world.
The vital importance of linking brand and customer experience to deliver growth
Why should brands and brand marketers care about customer experience? And why should the brand and marketing team collaborate closely with the CX team?
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