Archive for the ‘Metaverse’ Category

Metaverse or Futureverse – is your brand future-ready?
As the year comes to a close, I can’t help but reflect on a report I read this time last year: “Into the Metaverse” by Wunderman Thompson. Admittedly, this was the first time I had heard the term, metaverse, but my attention was well and truly piqued, and to be honest, I was 'wowed'. A new iteration of the internet, web3, virtual societies, omniverse, digital twins, connected and persistent spaces, virtual goods, interoperable, avatars, tokens, NFTs… the list goes on… my vocabulary was changing by the minute as I enthused myself with a new language.
Read More