New research confirms the rising cost of living is putting increasing pressure on New Zealanders, with sustainability commitment and behaviours taking a backseat. 72% of respondents to Kantar’s 2023 Better Futures report, released today in conjunction with the Sustainable Business Council (SBC), named cost of living as their primary concern – and 90% also named it as the leading consideration when purchasing a good or service.

New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.

New research reveals New Zealanders are anxious about the cost of living and housing availability in the wake of the Covid-19 pandemic.

Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.

For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.

Water, plastic waste and climate action are the emerging hot topics to come out of the latest Better Futures report along with New Zealanders views of the United Nations Sustainable Development Goals (UN SDG’s).